The collaboration agreement between Soccer Services Barcelona and Universidad Católica de Chile, one of the biggest clubs in Chile (14 first division titles, 4 Chilean Cups, 2 Supercups and one Interamerican Cup among others) has been made official today.
The first stage of the project, which will be attended by coaches of its academy and women’s teams as well as the main executives of the club’s sports services, will focus on providing Universidad Católica de Chile with technical and strategic support, with the aim of further enhancing the training of players through the Ekkono method. To this end, football aspects as important as methodology, planning and game model will be considered.
As Nelson Parraguez (Academy Manager at Universidad Católica) put it, “we hope that this newly started collaboration with Ekkono will be of mutual benefit. We have focused it on our Academy Football, taking advantage of the moment we are living in and the experience and knowledge guaranteed by the Ekkono method”.
Recently, we have finished our first season of collaboration at Albirex Niigata with a clear objective: Make the Albirex Niigata Academy the one with the highest production of professional players in the region and with the best coaches.
In the report presented to the club, we show you all the actions carried out jointly within each of the pillars of Ekkono Identity, as well as the achievements and proposed next steps of each of these actions.
The main focuses of the project were:
To know in detail all the work done within the club, you have the full report available at the following link:
After having the pleasure of visiting O’Higgins FC a few months ago and owing to the impression we made on them, we have reached an agreement with the Chilean club to use the Ekkono Identity method in their organization.
Through this collaboration, O’Higgins FC, 2014 Chilean Super Cup and 2013 Chilean First Division’s Torneo Apertura champions, will receive personalized training focused on making the most of the club’s training and methodology.
After closing the agreement, Pablo Calandria, the club’s sports manager, said that “our meeting at Monasterio Celeste Sports Center that was held some months ago opened the doors enabling that today, despite the circumstances, we can meet again to plan a joint effort”.
Recently, Christchurch United FC, 6-time winner of the New Zealand National League and many others from the Chatham Cup, and Soccer Services Barcelona, have reached a collaboration agreement to use the Ekkono Identity method.
The project aims to increase the effectiveness of club’s methodology already existing in the club. To do so, personalized technical support will be provided, both to all the Academy’s coaches, and to the Director of Methodology.
Michiel Buursma, Head of coaching and methodology Christchurch United: “Ekkono is a highly renowned program and used by professional football academies around the globe. We are looking forward to learning a lot from Ekkono during the upcoming period, so when we get back on the field, we can help our players develop even better!”
After the end of the Allsvenskan 2019 season, where IFK Göteborg surpassed the initial expectations for this season, last week we travelled to Gothenburg to meet with the club managers.
In the meetings, a summary and a positive analysis of our first season collaborating with the Swedish club were carried out. In addition, our utmost degree of collaboration was agreed for the following season.
Besides, we took the opportunity to present a final report of the season summarizing the impact of the collaboration and the use of the Ekkono method in different aspects and areas within the club.
As Max Markusson, CEO of IFK Göteborg, says:
“IFK Göteborg went through tremendous strategic work in autumn 2018. After that, we agreed to take a further step in enhancing the growth of our players. This collaboration is a fundamental part of our sports strategy, and we are very happy to use the Ekkono Method to improve our club“
“Laranja Azul” is the official monthly magazine of Albirex Niigata. Thanks to it the followers of this Japanese Club are updated both about current issues related to the first team and about the other teams’ work within the academy.
Since Soccer Services Barcelona started its project with Albirex Niigata, the magazine “Laranja Azul” reports every month on the work carried out by the methodology department in the academy, which is none other than to homogenize an identity.
On this occasion, the article refers to the Talkmade sessions (theoretical and practical) conducted by the methodology department together with all the trainers of the academy. Moreover, the perception area through which perceptive trainings are carried out with all the teams in the academy is also discussed.
On the other hand, Shuya Honda, a player in the U18 team, tells in an interview how after attending the Ekkono Field.Rec video analysis sessions, he has learned to better understand the game and how to shake off.
Creating intelligent players is becoming a trend in modern football. However, its important to question, what is behind this expression? What makes an intelligent player? How should a Club or Federation organize themselves to create such profiles of players? What should I train if I want to become an intelligent player?
All of these questions and many more are coming from club owners, parents, coaches, and players from all over the world. But there is no single answer for any of them. Most importantly, what is useful and important in one country, may not have the same significance in another country.
In this book you will find the history of the EKKONO METHOD, a successful football model used by a wide range of clubs and federations world wide who share a common objective: become a reference in developing youth players.
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GENERATE IDENTITY
Boost the sense of belonging among your players, staff and fans thanks to a shared way of understanding football, playing style, values and philosophy among other aspects.
SAVE BUDGET
By ensuring your academy players reach the Pro Team, your organization is going to save budget in the market-transfer windows.
INCREASE REVENUE
Most organizations are going to be looking for your players, therefore, your chance of selling and generating revenue will be much higher.
FAN ENGAGEMENT
Your fans feel more attached to youth promoted players. It makes them come to your stadium in large numbers and increases club ecosystem consumption.
ATTRACT TALENT
When other young players find out about your successful model, they will all want to join your youth teams.
BE RECOGNIZED
By proving the success of your model, your organization is going to feel proud of its your sector and will become a world reference within the football industry.
Soccer Services Barcelona (SSB) is a consulting firm that has partnered with Federations and Professional Football Clubs for more than 15 years. The Company’s Ekkono licensed coaches have worked at Top Clubs such as FC Barcelona and Paris Saint-Germain, and offered their services to the National Federations of Japan, China and Thailand. These entities may differ significantly from one to another, but there is an unwavering common goal: selecting and developing talented players. By doing this, the best economic and team results are achieved.
SSB is the only firm with the Ekkono Identity method, a set of processes for reaching this goal. Unlike other alternatives that only focus on improving certain technical skills or game tactics, SSB proposes creating a Methodology Department. It does this with the aim of promoting, among other things, a coordinated plan of all the training content, a shared educational philosophy across all the teams, a unified game model, and a focus on certain values to create bonds between everyone in the organization.
The Methodology Department is the “invisible” element of overall success, which is fine, because fans love the game, the players, the great teams, the best plays and the most impressive goals.
Fans should be allowed to continue enjoying the “tip of the iceberg”. Not only that, we must work hard so they can be excited about their Team’s achievements, so they feel involved in a certain playing style, and to the degree possible, so future generations can experience a certain culture through the Club’s values. When this last aspect—which refers to building an identity—is developed systematically, success is guaranteed. Teams share their values with fans in a number of ways. For example, Liverpool FC conveys the value of respect by respecting its former players, FC Barcelona and Amsterdam’s Ajax share the value of commitment through their commitment to a specific playing style, Germany’s National Team conveys the value of discipline, and Uruguay’s National Team shares the idea of competitiveness.
The clearer the identity of a Football Federation or Club, the higher its likelihood of success. It is easier to channel an organization’s efforts in a single direction. This clarifies the criteria for selecting talent, the type of training activities that should be planned, the teaching style to be used, the playing system to be established and the lifestyle we should foster at our training centers, etc. The way to create, accelerate and/or optimize that identity is through a Methodology Department.
On the occasion of Soccerex Europe, held on 5 and 6 September in Oeiras (Portgual), David Hernández, Co-Author of the Ekkono method, gave an interview to the prestigious Portuguese newspaper Record.
The text explains that Ekkono Identity has been especially designed to help any club wanting to create or strengthen an identity to do so.
How is this fantastic idea turned into a reality? Ekkono is very clear about this, through four basic pillars that any professional club can use as a guide to achieve results in the short-term.